THE PITCHER

THE WORKSHOP THAT STARTS WHERE YOUR DAY STARTS - AND ENDS WHERE YOUR BRAND BEGINS.

THE CONCEPT

CLOSE YOUR EYES. UNWRAP A CORNETTO. YOU ALREADY KNOW WHAT IT IS BEFORE YOU SEE IT. THE PAPER, THE SHAPE, THE FEELING. SUMMER 1997. THAT'S BRAND EQUITY. VISCERAL, HUMAN, BUILT OVER TIME UNTIL IT LIVES IN THE BODY NOT JUST THE MIND.

INTERBRAND VALUES COCA-COLA'S BRAND AT $60.1 BILLION. THE GIANTS HAVE KNOWN THIS FOR DECADES. MOST LEADERSHIP TEAMS ARE SITTING ON THE SAME POTENTIAL WITHOUT REALISING IT.

THE PITCHER TAKES THE EVERYDAY — THE WALK INTO THE OFFICE, THE PEOPLE YOU PASSED THIS MORNING, THE FEELING OF ARRIVING SOMEWHERE — AND USES IT TO SHOW EXACTLY HOW BRAND EQUITY IS BEING BUILT OR QUIETLY LOST INSIDE YOUR ORGANISATION EVERY SINGLE DAY.

CURATED FOR:

CEOs, CFOs & C-SUITE LEADERS // WHO KNOW THEIR BRAND COULD BE WORKING HARDER

LEADERSHIP TEAMS // READY FOR A BRAND CONVERSATION THEY'VE NEVER HAD BEFORE

SENIOR ORGANISATIONS // ANY SECTOR. ONE CONVERSATION. COMPLETELY DIFFERENT RESULT.

BRAND TEAMS & STRATEGY // LOOKING FOR A FRESH PERSPECTIVE ON WHAT BRAND CAN DO

NO SECTOR REQUIREMENT. NO SPECIFIC BRIEF NEEDED. ANY LEADERSHIP TEAM. ANY ORGANISATION. READY TO SEE THEIR BRAND DIFFERENTLY.

AVAILABILITY: AUGUST ONWARDS 2026 / FORMAT AND DURATION TAILORED TO YOUR ORGANISATION.

ENQUIRE FOR SESSIONS: sally@kipyards.com or contact here